YOUR BRAND, YOUR POWER (Part 1) - by Yemi Ogunshola, Editor

Your site is your brand…Your power.

A website, unless it’s a search engine, should not be made to serve too many different functions at the same time. For instance, a corporate website is meant to brand the company (or person) and project its image. Selling products on that same site is not a good idea. If this is done, the rewards can be minimal, bringing in less than 2 or 3 % of the site’s potential. The solution? Building as many sites as possible or necessary!

A website is akin to an office in space. The greater the number of the offices, the more the opportunities which each site affords, since each one attracts traffic (visitors), jostles for a position on the web, and combines forces with its related websites to serve its owner/publisher. Multiple sites also offer choice to clients and customers, with each site having a pre-determined (targeted) audience.

A professionally-designed website, well-hosted, supported by a sales letter, a power squeeze page or power squeeze site, is a must for success on the internet. A special auto-responder system for viral marketing makes for even greater possibilities.

Your website reflects your brand: your ideas; your branding; advertising medium; promotional portal; your marketing tool – it reflects completely the way the world looks at you.

Contact us. We’re always available to help.

 

Click to read Marketing Tip 2- YOUR BRAND, YOUR POWER (Part 2)